{"id":5937,"date":"2025-04-15T17:38:06","date_gmt":"2025-04-15T21:38:06","guid":{"rendered":"https:\/\/www.lee-associates.com\/atlanta\/?p=5937"},"modified":"2025-08-18T14:20:35","modified_gmt":"2025-08-18T18:20:35","slug":"april-2025-market-brief","status":"publish","type":"post","link":"https:\/\/www.lee-associates.com\/atlanta\/2025\/04\/15\/april-2025-market-brief\/","title":{"rendered":"April 2025 | Market Brief"},"content":{"rendered":"<div id=\"pl-5937\"  class=\"panel-layout\" ><div id=\"pg-5937-0\"  class=\"panel-grid panel-no-style\"  style=\"margin-bottom: 30px\" ><div id=\"pgc-5937-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-5937-0-0-0\" class=\"so-panel widget widget_sow-hero panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-hero so-widget-sow-hero-default-b5a968c30927-5937 so-widget-fittext-wrapper\"\n\t\t\t data-fit-text-compressor=\"0.85\"\n\t\t>\t\t\t\t<div class=\"sow-slider-base\" style=\"display: none\" tabindex=\"0\">\n\t\t\t\t\t<ul\n\t\t\t\t\tclass=\"sow-slider-images\"\n\t\t\t\t\tdata-settings=\"{&quot;pagination&quot;:true,&quot;speed&quot;:400,&quot;timeout&quot;:8000,&quot;paused&quot;:false,&quot;pause_on_hover&quot;:false,&quot;swipe&quot;:true,&quot;nav_always_show_desktop&quot;:&quot;&quot;,&quot;nav_always_show_mobile&quot;:&quot;&quot;,&quot;breakpoint&quot;:&quot;780px&quot;,&quot;unmute&quot;:false,&quot;anchor&quot;:null}\"\n\t\t\t\t\tstyle=\"min-height: 400px\"\t\t\t\t\tdata-anchor-id=\"\"\n\t\t\t\t>\t\t<li class=\"sow-slider-image  sow-slider-image-cover\" style=\"visibility: visible;;background-color: #333333;background-image: url(https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/Screenshot-2025-04-15-at-5.29.40\u202fPM.png)\" >\n\t\t\t\t\t<div class=\"sow-slider-image-container\">\n\t\t\t<div class=\"sow-slider-image-wrapper\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t<\/ul>\t\t\t\t<ol class=\"sow-slider-pagination\">\n\t\t\t\t\t\t\t\t\t\t\t<li><a href=\"#\" data-goto=\"0\" aria-label=\"Display slide 1\"><\/a><\/li>\n\t\t\t\t\t\t\t\t\t<\/ol>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-next\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"next\" aria-label=\"Next slide\" data-action=\"next\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-right\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"sow-slide-nav sow-slide-nav-prev\">\n\t\t\t\t\t<a href=\"#\" data-goto=\"previous\" aria-label=\"Previous slide\" data-action=\"prev\">\n\t\t\t\t\t\t<em class=\"sow-sld-icon-thin-left\"><\/em>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div id=\"pg-5937-1\"  class=\"panel-grid panel-has-style\" ><div style=\"padding: 0px 0px 30px 0px;\" class=\"panel-row-style panel-row-style-for-5937-1\" ><div id=\"pgc-5937-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-5937-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"1\" style=\"margin-bottom: 30px\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p class=\"p1\">Lower rates of job growth tested large U.S. markets in 2024, even in the big Sunbelt markets where rates of growth sank by 50% or more. Metro Atlanta added 44,000 jobs last year (1.4% growth), a moderate gain but well below its trailing 10-year trend. Despite the slowing rate of job additions, office market conditions are holding steady, and while it\u2019s too early to declare a recovery, signs of a resurgence are on the horizon.<\/p>\n<p class=\"p1\">One trend to watch in 2025 will be small businesses growth. Atlanta\u2019s share of small businesses grew by more than 92,000 in 2024, second only to Miami, and employed more than 1 million. According to the U.S. Small Business Administration (SBA), small businesses (generally defined as firms with fewer than 500 employees) have historically been responsible for around two-thirds of net new jobs created in the United States. Business and job growth, in conjunction with an expanding return-to-office (RTO) trend, provide inertia for office space demand.<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-5937-1-0-1\" class=\"so-panel widget widget_media_image\" data-index=\"2\" style=\"margin-bottom: 30px\" ><div style=\"padding: 0px 0px 0px 150px;\" class=\"panel-widget-style panel-widget-style-for-5937-1-0-1\" ><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"500\" src=\"https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/Screenshot-2025-04-15-at-5.25.15\u202fPM.png\" class=\"image wp-image-5933  attachment-801x500 size-801x500\" alt=\"\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/Screenshot-2025-04-15-at-5.25.15\u202fPM.png 1146w, https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/Screenshot-2025-04-15-at-5.25.15\u202fPM-512x320.png 512w, https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/Screenshot-2025-04-15-at-5.25.15\u202fPM-768x480.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/div><\/div><div id=\"panel-5937-1-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"3\" style=\"margin-bottom: 30px\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p class=\"p1\">It\u2019s likely we\u2019re at or near a bottom for Class A office product in growth markets like Atlanta. Fundamentals In Class A properties are holding steady, with healthy leasing activity, declining sublease space and steady rents. With valuations at a low point in the cycle, opportunistic investors are beginning to capitalize on current conditions in advance of future growth. Cousins Properties recently invested $1 billion acquiring office properties throughout the U.S. (including the Proscenium building in Midtown Atlanta) and the Braves Development Company purchased a six-building office complex in Cumberland\/Galleria during the first quarter of 2025. Given the lack of new office construction, expansion of RTO and continued employment and business growth, the timing looks \u201cjust right\u201d to be back in the office market.<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-5937-1-0-3\" class=\"so-panel widget widget_sow-button panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-f4c2bb048396-5937\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/ThoughtLeadership_April-2025.pdf\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" download=\"\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tCLICK TO DOWNLOAD MARKET BRIEF\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lower rates of job growth tested large U.S. markets in 2024, even in the big Sunbelt markets where rates of growth sank by 50% or more. Metro Atlanta added 44,000 jobs last year (1.4% growth), a moderate gain but well below its trailing 10-year trend. Despite the slowing rate of job additions, office market conditions are holding steady, and while it\u2019s too early to declare a recovery, signs of a resurgence are on the horizon&#8230;.<\/p>\n","protected":false},"author":239,"featured_media":5939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,412,9],"tags":[],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-office","category-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>April 2025 | Market Brief - Atlanta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lee-associates.com\/atlanta\/2025\/04\/15\/april-2025-market-brief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"April 2025 | Market Brief\" \/>\n<meta property=\"og:description\" content=\"Lower rates of job growth tested large U.S. markets in 2024, even in the big Sunbelt markets where rates of growth sank by 50% or more. Metro Atlanta added 44,000 jobs last year (1.4% growth), a moderate gain but well below its trailing 10-year trend. Despite the slowing rate of job additions, office market conditions are holding steady, and while it\u2019s too early to declare a recovery, signs of a resurgence are on the horizon....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lee-associates.com\/atlanta\/2025\/04\/15\/april-2025-market-brief\/\" \/>\n<meta property=\"og:site_name\" content=\"Atlanta\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T21:38:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-18T18:20:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lee-associates.com\/atlanta\/wp-content\/uploads\/sites\/77\/2025\/04\/Screenshot-2025-04-15-at-5.29.40\u202fPM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1622\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jwhitlark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jwhitlark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/2025\\\/04\\\/15\\\/april-2025-market-brief\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/2025\\\/04\\\/15\\\/april-2025-market-brief\\\/\"},\"author\":{\"name\":\"jwhitlark\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/#\\\/schema\\\/person\\\/8cb188459b8ce3b02c298b0e7576d685\"},\"headline\":\"April 2025 | Market Brief\",\"datePublished\":\"2025-04-15T21:38:06+00:00\",\"dateModified\":\"2025-08-18T18:20:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/2025\\\/04\\\/15\\\/april-2025-market-brief\\\/\"},\"wordCount\":312,\"image\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/2025\\\/04\\\/15\\\/april-2025-market-brief\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/wp-content\\\/uploads\\\/sites\\\/77\\\/2025\\\/04\\\/Screenshot-2025-04-15-at-5.29.40\u202fPM.png\",\"articleSection\":[\"Featured\",\"Office\",\"Research\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/2025\\\/04\\\/15\\\/april-2025-market-brief\\\/\",\"url\":\"https:\\\/\\\/www.lee-associates.com\\\/atlanta\\\/2025\\\/04\\\/15\\\/april-2025-market-brief\\\/\",\"name\":\"April 2025 | Market Brief - 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