KYLIE NURICK
Research Analyst
Lee & Associates Eastern Pennsylvania
Specializing in Research Analytics
Biography
Kylie Nurick is a Research Analyst with Lee & Associates of Eastern Pennsylvania. She brings a keen analytical eye and a passion for data-driven insights to the team. In her role, Kylie analyzes market trends, evaluates commercial property data, and develops actionable insights to support strategic decision-making. She is an integral member of the Industrial Research Team, providing valuable support to brokerage teams across Lee & Associates’ Eastern Pennsylvania offices.
Kylie is also a recent graduate of The Pennsylvania State University’s Smeal College of Business, where she earned a degree in Corporate Innovation and Entrepreneurship. She has experience in sales, marketing, client services, market research, and venture creation, along with a global business perspective strengthened through international business studies at Universidad Carlos III de Madrid.
Kylie’s professional experience includes sales development with ADP Payroll Services and client services with BeMarketing. At ADP, she supported prospecting and outreach efforts while helping increase client engagement over an eight-week period. At BeMarketing, she developed blog posts, email campaigns, and social media content for companies in the roofing, healthcare, financial services, and home services industries.
Through her venture, Remote Looks, Kylie applied her academic experience to develop a virtual makeup services concept, including a business model, financial projections, competitive analysis, marketing strategy, prototype app, and website.
AREAS OF EXPERTISE
- Entrepreneurship & New Venture Creation – developing business models, value propositions, revenue strategies, financial projections, and market plans for emerging concepts
- Sales & Business Development – prospecting, cold outreach, lead generation, client engagement, follow-up strategy, and customer retention
- Marketing & Brand Strategy – creating content and campaigns across Instagram, Facebook, TikTok, email, and blog platforms to increase awareness and engagement
- Market & Competitive Research – analyzing industries, competitors, customer segments, and growth opportunities to support data-informed business decisions
- Global Business Perspectives – applying international business knowledge and cross-cultural insights to modern business challenges
Education
- Bachelor of Science in Corporate Innovation and Entrepreneurship, May 2026 - The Pennsylvania State University, Smeal College of Business, University Park, PA
- International Business Studies, Present - Universidad Carlos III de Madrid, Madrid, Spain / CIEE Open Campus Program