{"id":6620,"date":"2020-09-25T20:59:01","date_gmt":"2020-09-25T20:59:01","guid":{"rendered":"https:\/\/www.lee-associates.com\/houston\/?p=6620"},"modified":"2020-09-25T21:25:23","modified_gmt":"2020-09-25T21:25:23","slug":"5-ways-landlords-can-help-clients-navigate-covid-19","status":"publish","type":"post","link":"https:\/\/www.lee-associates.com\/houston\/2020\/09\/25\/5-ways-landlords-can-help-clients-navigate-covid-19\/","title":{"rendered":"5 Ways Landlords Can Help Clients Navigate COVID-19"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6668 size-full\" src=\"https:\/\/www.lee-associates.com\/houston\/wp-content\/uploads\/sites\/80\/2020\/09\/5-Ways-LLs-Can-Help-Clients-Nav-COVID-Web-Temp.jpg\" alt=\"\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.lee-associates.com\/houston\/wp-content\/uploads\/sites\/80\/2020\/09\/5-Ways-LLs-Can-Help-Clients-Nav-COVID-Web-Temp.jpg 1200w, https:\/\/www.lee-associates.com\/houston\/wp-content\/uploads\/sites\/80\/2020\/09\/5-Ways-LLs-Can-Help-Clients-Nav-COVID-Web-Temp-512x268.jpg 512w, https:\/\/www.lee-associates.com\/houston\/wp-content\/uploads\/sites\/80\/2020\/09\/5-Ways-LLs-Can-Help-Clients-Nav-COVID-Web-Temp-768x401.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>As an owner\/landlord, times of casualty and market fluctuations are your biggest concern. The uncertainty can derail your underwriting and cause a longer hold time or a complete miss on the underwriting assumptions altogether.<\/p>\n<p>Questions going through your mind include:<\/p>\n<ul>\n<li>How will you get the space leased and collect rent?<\/li>\n<li>What are your remedies as an owner?<\/li>\n<li>What expenses can you reduce?<\/li>\n<li>Is your leasing team working and continuing to show spaces?<\/li>\n<li>Does your team have a plan to get you through the rest of the year and beyond?<\/li>\n<\/ul>\n<p>The answers to these questions will tell you if you have the right team at the helm for your asset.<\/p>\n<p>When evaluating the solution, it\u2019s not how expensive the guitar is, it\u2019s how you play it. Then there are ancillary factors \u2013 the right tuning, strings and strum pattern. Leasing and management teams may be perceived to make the same music, but underneath the surface there\u2019s vast differentiators between who is a true fiducial partner and who\u2019s just adding another asset to the already sizable pool that is strained.<\/p>\n<p>How you differentiate yourself to play together and get the most out of your team for the owner is what matters. Keeping these factors in mind will help you prepare for the tenant of tomorrow.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong> Share your experience and success<\/strong><\/li>\n<\/ol>\n<p>In today\u2019s market, experience and past success go a long way. These two factors can become a brand\u2019s greatest assets. If you\u2019ve exceled through different cycles in the market, make sure your client knows how you creatively approached each obstacle.<\/p>\n<ol start=\"2\">\n<li><strong> Focus on a team mentality<\/strong><\/li>\n<\/ol>\n<p>Establish a professionally integrated leasing, marketing, management and ownership team that is in sync and aware of what it takes to successfully lease in this market. This presents a lasting impression to the brokerage and tenant community. Creative solutions that stand out, energy that differentiates, real world examples and experienced guidance from industry leaders is the answer. Having a team in place, from senior partners to junior interns, rowing in the same direction for each owner every day, brings value.<\/p>\n<ol start=\"3\">\n<li><strong> Competitive prospecting<\/strong><\/li>\n<\/ol>\n<p>It\u2019s crucial to focus on aggressive engagement to find tenants. Work on acquiring a list of targeted prospects and identifying tenants currently in the market, then develop a priority call list. Don\u2019t stop there; continue your efforts to pursue contacts with those companies.<\/p>\n<ol start=\"4\">\n<li><strong> Strategic marketing<\/strong><\/li>\n<\/ol>\n<p>Create a plan to put your client\u2019s property in front of the right people through creative marketing efforts. Utilize any in-house marketing you have access to and integrate digital materials to sell the story of each property. Collateral includes messaging, ad campaigns, digital media, targeted strategy, social media, press releases and media coverage. It\u2019s crucial to be ahead of the curve on technology since prospects are conducting their initial searches digitally.<\/p>\n<ol start=\"5\">\n<li><strong> Stabilized ownership outlook<\/strong><\/li>\n<\/ol>\n<p>Create teams of 10-15 people from leasing agents to brand recognition experts. Each person will play an important role, have expertise in a specific area and best of all, share a vested interest. The energy behind the effort can be vast, and thus the success of orchestrating the \u201cmusic\u201d behind it. Rehearse to refine the sound until all parts work perfectly in harmony for each assignment. Utilize technology-based solutions that track real prospects for ownership, give your continuous feedback, provide PR coverage and implement door-to-door prospecting. Add to that a research team that digs into leads not typically found, then string it all together with the most advanced marketing techniques found to date. All of this gives you a defensible hire for your investors.<\/p>\n<p>When you approach each client\u2019s situation with the big picture in mind and focus on these key factors, you can set your client up to win \u2013 even during uncertain times.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Written by Chris Lewis, Managing Principal.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; As an owner\/landlord, times of casualty and market fluctuations are your biggest concern. The uncertainty can derail your underwriting and cause a longer hold time or a complete miss on the underwriting assumptions altogether. Questions going through your mind include: How will you get the space leased and collect rent? What are your remedies as an owner? What expenses can you reduce? Is your leasing team working and continuing to show spaces? Does your&#8230;<\/p>\n","protected":false},"author":38,"featured_media":6668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Ways Landlords Can Help Clients Navigate COVID-19 - Lee &amp; Associates | Houston<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lee-associates.com\/houston\/2020\/09\/25\/5-ways-landlords-can-help-clients-navigate-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways Landlords Can Help Clients Navigate COVID-19\" \/>\n<meta property=\"og:description\" content=\"&nbsp; As an owner\/landlord, times of casualty and market fluctuations are your biggest concern. The uncertainty can derail your underwriting and cause a longer hold time or a complete miss on the underwriting assumptions altogether. Questions going through your mind include: How will you get the space leased and collect rent? What are your remedies as an owner? What expenses can you reduce? Is your leasing team working and continuing to show spaces? Does your...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lee-associates.com\/houston\/2020\/09\/25\/5-ways-landlords-can-help-clients-navigate-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Lee &amp; Associates | Houston\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeeAssociatesHouston\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T20:59:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T21:25:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lee-associates.com\/houston\/wp-content\/uploads\/sites\/80\/2020\/09\/5-Ways-LLs-Can-Help-Clients-Nav-COVID-Web-Temp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lee Houston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeeAssociateHOU\" \/>\n<meta name=\"twitter:site\" content=\"@LeeAssociateHOU\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lee Houston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/\"},\"author\":{\"name\":\"Lee Houston\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/#\\\/schema\\\/person\\\/0273ca7e9ef7308228898cdde7785c81\"},\"headline\":\"5 Ways Landlords Can Help Clients Navigate COVID-19\",\"datePublished\":\"2020-09-25T20:59:01+00:00\",\"dateModified\":\"2020-09-25T21:25:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/\"},\"wordCount\":647,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/wp-content\\\/uploads\\\/sites\\\/80\\\/2020\\\/09\\\/5-Ways-LLs-Can-Help-Clients-Nav-COVID-Web-Temp.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/\",\"url\":\"https:\\\/\\\/www.lee-associates.com\\\/houston\\\/2020\\\/09\\\/25\\\/5-ways-landlords-can-help-clients-navigate-covid-19\\\/\",\"name\":\"5 Ways Landlords Can Help Clients Navigate COVID-19 - Lee &amp; 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