Marketing Coordinator

Full-Time
Columbus, Ohio
Posted 4 weeks ago

JOB DESCRIPTION

Lee & Associates – Columbus Marketing Coordinator will work with brokerage and property management team members to manage the day-to-day marketing activities, brand awareness and social media strategy. Marketing Coordinator will report directly to the Principals of Lee & Associates – Columbus.

This position coordinates and implements marketing communication projects, participates in creating brand awareness through advertising and social media, arranges proposals and presentations using marketing resource materials such as brochures, data, slides, photographs and reports.

OVERVIEW AND DAILY RESPONSIBILITES

The essential duties and responsibilities of this position may include, but are not limited to, the following:

  • Create social media posts and manage accounts daily
    • Use Loomly for posting schedule
    • Generate creative ideas to stand out from competition as well as other Lee offices
    • Create content personalized to Lee Columbus
    • Always be actively engaging daily
    • Posting schedule should be minimum of 3-5 times per week
  • Manage property availabilities through multiple commercial real estate websites and internal CRM
    • Create new flyers
    • Update existing flyers per request of brokers
    • Manage standard listings via CoStar/Buildout/Catylist
    • Create and send email blasts to commercial real estate industry members
    • Maintain individual property websites for listings
  • Provide marketing support in the development of internal marketing materials and client presentations
    • Create tour books, property surveys, placemats, tenant representation books, owner reports, broker price opinion books, case studies, offering memorandums, custom maps and any other collateral requested by brokers
  • Manage PR for Local Office
    • Research different PR platforms such as: Columbus Business First, REJournals, GlobeSt, Bisnow and other industry sites for articles to send to brokerage community, share on socials, etc.
    • Collaborate and work closely with the Lee Columbus team to get editorial pieces written, set up press opportunities, distribute transactions, etc.
  • Write recent transaction reports monthly to be sent to local Columbus press contacts, through Cision, as well as post on the company website and socials
    • Create MonthLEE transactions with information in the commission invoices from office manager
  • Generate and update broker resumes and publish to website and internal CRM
  • Manage the local microsite website
    • Upload blog pieces, press releases, transaction write ups, etc. to the site
    • Create and upkeep broker profile pages
    • Managed through WordPress – with a goal to expand from a microsite to a full website
    • SEO
  • Perform any other duties as designated by management
  • Offer new perspectives and creative ideas by participating in marketing brainstorming sessions and pitching ideas to the team
  • Create quarterly marketing reports in Adobe InDesign
  • Work with Lee & Associates National Marketing Director to implement national programs and templates into the Columbus office

REQUIRED SKILLS

  • Bachelor’s degree in marketing or related field
  • 1-2 years of related work experience (preferred)
  • Adobe Creative Cloud
    • Strong emphasis in: InDesign, Acrobat Pro, Premiere Pro
  • Social Media Usage/Knowledge
    • Instagram, LinkedIn, Twitter, Facebook, YouTube
    • Familiar with ads, engagement and analytics
  • WordPress
  • Microsoft Office
  • Google Ads/Analytics (Preferred)

Job Features

Job CategoryMarketing & PR, Operations & Staff

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