{"id":30971,"date":"2026-04-01T14:23:22","date_gmt":"2026-04-01T18:23:22","guid":{"rendered":"https:\/\/www.lee-associates.com\/new-york\/?p=30971"},"modified":"2026-04-01T14:23:22","modified_gmt":"2026-04-01T18:23:22","slug":"nyc-alliance-lease-1441-broadway-midtown","status":"publish","type":"post","link":"https:\/\/www.lee-associates.com\/new-york\/2026\/04\/01\/nyc-alliance-lease-1441-broadway-midtown\/","title":{"rendered":"NYC Alliance Inks 50,000-SF Lease at 1441 Broadway"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">NYC Alliance has signed an 11-year lease for approximately 50,000 square feet at 1441 Broadway, the 34-story Midtown tower known as 10 Times Square, more than doubling the apparel wholesaler&#8217;s current footprint in the city&#8217;s historic fashion corridor.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The company currently occupies about 25,000 square feet at nearby 1411 Broadway and is expected to vacate that space and relocate to the larger address in 2027. The deal expands NYC Alliance&#8217;s showroom, design, and operational presence in Midtown as the apparel industry continues to consolidate around the Times Square and Garment District submarket.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><em><strong>Peter Braus<\/strong> <\/em>of Lee &amp; Associates NYC represented the tenant. A Colliers team represented the landlord, L.H. Charney Associates, which has been actively marketing 1441 Broadway as a renovated, showroom-friendly property. Asking rents in the building are currently in the mid-to-high $50s per square foot.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">&#8220;The expansion positions NYC Alliance for continued growth while strengthening its design, showroom and operational presence in the historic fashion corridor,&#8221; <em><strong>Braus<\/strong><\/em> said.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The deal adds to a string of large-block Midtown leases signed in early 2026 and signals continued demand from fashion and creative tenants for consolidated showroom space near Times Square.<\/p>\n<p><a href=\"https:\/\/hoodline.com\/2026\/03\/times-square-fashion-player-snags-11-year-midtown-power-lease\/\">Read Full Article Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NYC Alliance has signed an 11-year lease for approximately 50,000 square feet at 1441 Broadway, the 34-story Midtown tower known as 10 Times Square, more than doubling the apparel wholesaler&#8217;s current footprint in the city&#8217;s historic fashion corridor. The company currently occupies about 25,000 square feet at nearby 1411 Broadway and is expected to vacate that space and relocate to the larger address in 2027. The deal expands NYC Alliance&#8217;s showroom, design, and operational presence&#8230;<\/p>\n","protected":false},"author":203,"featured_media":30297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-30971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NYC Alliance Inks 50,000-SF Lease at 1441 Broadway - Lee &amp; Associates New York City<\/title>\n<meta name=\"description\" content=\"NYC Alliance signed an 11-year lease for 50,000 square feet at 1441 Broadway, known as 10 Times Square, more than doubling its Midtown showroom footprint. Peter Braus of Lee &amp; Associates represented the tenant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lee-associates.com\/new-york\/2026\/04\/01\/nyc-alliance-lease-1441-broadway-midtown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NYC Alliance Inks 50,000-SF Lease at 1441 Broadway\" \/>\n<meta property=\"og:description\" content=\"NYC Alliance signed an 11-year lease for 50,000 square feet at 1441 Broadway, known as 10 Times Square, more than doubling its Midtown showroom footprint. 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