The Coachella Valley is about to welcome hundreds of thousands of festivalgoers to the region to experience not only the music but also our desert\u2019s unique charm. For many local businesses, Coachella and Stagecoach represent a significant economic boost, with attendees spending millions on food, gas, shopping, and lodging. Many festivalgoers preview set lists and show up just in time for their favorite acts, leaving time to explore, shop and more. Whether you choose to have a physical presence or not, these events can be an opportunity for your business to reach a new customer base, create some buzz, increase sales, and forge strong bonds with nearby businesses. Marketing for Coachella and Stagecoach doesn\u2019t have to be expensive, given a little creativity. Here are some strategies to consider for local marketing during festival season:<\/p>\n
Offer Event Specials<\/strong> Live Social Media Coverage<\/strong> Localized Content<\/strong> Partner with a Relevant Business<\/strong>
\nOrganize promotions for locals and tourists alike to take advantage of the event. A retail store or salon might offer a discount or special party for eventgoers to get their apparel and hair in order. You could create limited, one-of-a-kind offerings for the event to generate buzz. Give away free samples or offer items for purchase just during the event.<\/p>\n
\nHave a dedicated team covering the festival in real-time on social media platforms. Share updates, behind-the-scenes content, and highlights to generate excitement and encourage participation.<\/p>\n
\nCreate an experience that people want to enjoy and brag about online. Include references to local landmarks, traditions, or events. Consider creating an Instagram worthy photo spot. Encourage visitors to snap a photo and share with your business’s hashtags.<\/p>\n
\nThis is a great time to form creative alliances that could build some extra brand awareness. Partner with vendors, reach out to influencers or consider a local sponsorship. Working alongside other businesses empowers you to build relationships and leverage your brand as\u00a0an invaluable resource. Typically, companies involved in co-marketing campaigns share common audiences or work within the same industry (but are not direct competitors).<\/p>\n