{"id":9256,"date":"2023-10-24T15:36:31","date_gmt":"2023-10-24T19:36:31","guid":{"rendered":"https:\/\/www.lee-associates.com\/southflorida\/?p=9256"},"modified":"2023-11-06T13:48:33","modified_gmt":"2023-11-06T18:48:33","slug":"lee-associates-south-florida-adds-bert-checa-as-principal","status":"publish","type":"post","link":"https:\/\/www.lee-associates.com\/southflorida\/2023\/10\/24\/lee-associates-south-florida-adds-bert-checa-as-principal\/","title":{"rendered":"Lee &amp; Associates South Florida Adds Bert Checa as Principal"},"content":{"rendered":"<div id=\"pl-9256\"  class=\"panel-layout\" ><div id=\"pg-9256-0\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-9256-0\" ><div id=\"pgc-9256-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-9256-0-0-0\" class=\"so-panel widget widget_media_image panel-first-child\" data-index=\"0\" ><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"521\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2023\/10\/Banner_Bert-Checa.png\" class=\"image wp-image-9263  attachment-full size-full\" alt=\"Bert Checa, Principal with Lee &amp; Associates South Florida Office Landlord Agency and Tenant Rep\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2023\/10\/Banner_Bert-Checa.png 1250w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2023\/10\/Banner_Bert-Checa-512x213.png 512w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2023\/10\/Banner_Bert-Checa-768x320.png 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/div><div id=\"panel-9256-0-0-1\" class=\"so-panel widget widget_sow-headline panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-2b1d44ffeaae-9256\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h3 class=\"sow-headline\">\n\t\t\t\t\t\t<strong>Accomplished commercial real estate broker strengthens firm\u2019s team of office leasing specialists.<\/strong>\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"decoration\">\n\t\t\t\t\t\t<div class=\"decoration-inside\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-9256-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-9256-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-9256-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: justify\">MIAMI, Florida\u2014October 24, 2023 \u2014 <a href=\"https:\/\/www.lee-associates.com\/southflorida\/\"><strong>Lee &amp; Associates South Florida<\/strong><\/a>\u00a0bolstered its market-leading team of talented commercial real estate brokers with the arrival of <a href=\"https:\/\/www.lee-associates.com\/southflorida\/our-team\/bert-checa\/\">Bert Checa<\/a> as Principal. Based in Miami, Checa brings 20 years of office leasing experience and more than three million square feet in completed transactions.<\/p>\n<p>Prior to joining Lee &amp; Associates, Bert Checa served as a Vice President in Transwestern\u2019s Office Agency Leasing Group for South Florida. He has extensive knowledge of the nuances involved in the marketing and negotiation of leasing office space, having represented numerous landlords and tenants, which include both Fortune 500 and private local corporations, as well as major institutions and local private investors. This experience allows him to thoroughly understand the entire process of site selection, the design, approval and construction of office sites, and other occupancy logistics.<\/p>\n<p>Checa was also a Senior Broker with Holly-Sime Real Estate and Coldwell Banker Commercial Advisors. Notable leasing assignments include Miami Tower and 4770 Biscayne in downtown Miami; 4000 Ponce, Miami Green, Santona Corner and 1805 Ponce de Leon in Coral Gables; and Kendall Office Center in Kendall.<\/p>\n<blockquote>\n<p>\u201cI have operated my own brokerage since 2007 and seen Bert Checa doing the same quality of work over my entire career in South Florida,\u201d Lee &amp; Associates South Florida President <a href=\"https:\/\/www.lee-associates.com\/southflorida\/our-team\/matthew-rotolante\/\">Matthew Rotolante<\/a> said. \u201cHe is a consummate professional and dedicated family man, with an incredible work ethic. We are thrilled to have him on board to help lead our office leasing presence in Miami-Dade and Broward counties.\u201d<\/p>\n<\/blockquote>\n<p>Bert Checa cited Lee &amp; Associates South Florida\u2019s institutional-level resources and support, combined with a boutique and personal touch, as key reasons for his decision to join the firm.<\/p>\n<blockquote>\n<p style=\"text-align: justify\">\u201cAt Lee &amp; Associates, each client receives the drilled-down, customized care and consideration that they deserve and that will yield the highest and best outcomes,\u201d Checa said. \u201cLee &amp; Associates is owned by the brokers themselves, which prevents the inherent conflicts of interest found in other brokerages and enables the individual broker to focus on working hard for the client. Given the economic headwinds the market is facing, it has never been more important for office landlords to make sure their broker is responsive, proactive and not conflicted.\u201d<\/p>\n<\/blockquote>\n<\/div>\n<\/div><\/div><div id=\"panel-9256-1-0-1\" class=\"so-panel widget widget_sow-headline\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-headline so-widget-sow-headline-default-1138ec691836-9256\"\n\t\t\t\n\t\t><div class=\"sow-headline-container \">\n\t\t\t\t\t\t\t<h3 class=\"sow-headline\">\n\t\t\t\t\t\tRead More About It:\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n<\/div><\/div><div id=\"panel-9256-1-0-2\" class=\"so-panel widget widget_sow-image-grid panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-image-grid so-widget-sow-image-grid-default-0d1da0070fc5-9256\"\n\t\t\t\n\t\t>\t<div\n\t\tclass=\"sow-image-grid-wrapper\"\n\t\t\t\t\t>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/therealdeal.com\/miami\/2023\/10\/30\/movers-shakers-lee-associates-taps-principal\/\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"59\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/The-Real-Deal-SFL.png\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"The Real Deal SFL\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.costar.com\/article\/498288502\/office-focused-broker-joins-lee-associates-in-south-florida\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"99\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2023\/03\/CoStar-Logo.png\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"CoStar Logo\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bizjournals.com\/southflorida\/news\/2023\/10\/26\/south-florida-office-rents-have-peaked-report-says.html\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"80\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/SFBJ.jpg\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"\" srcset=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/SFBJ.jpg 1094w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/SFBJ-512x159.jpg 512w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/SFBJ-768x239.jpg 768w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.citybiz.co\/article\/481451\/lee-associates-south-florida-adds-bert-checa-as-principal\/\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"235\" height=\"95\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/CityBiz.png\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"sow-image-grid-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cre-sources.com\/industry-veteran-joins-lee-associates-south-florida-as-principal\/\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"65\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2021\/12\/CRESources.png\" class=\"sow-image-grid-image_html\" alt=\"\" title=\"\" \/>\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-9256-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-9256-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-9256-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: justify\"><strong><u>About Lee &amp; Associates South Florida<\/u><\/strong><\/p>\n<p>Lee &amp; Associates | South Florida is a fully vertical commercial real estate brokerage firm focused on industrial, office, retail, multifamily, investment and land sectors. Our dedicated team of professionals is led by Matthew Rotolante, CCIM, SIOR a 4th generation South Florida native in a family that has owned and operated commercial property here since 1928. Lee &amp; Associates is the largest agent owned brokerage in the nation with Senior Agent\u2019s ability to earn profit share resulting in the highest splits while still receiving full resources, support and leads from our national network. Our collaborative and cheerful culture allows for open communications throughout the company, fostering the sharing of information and best practices to better enable client decision making.\u00a0 The Lee &amp; Associates\u2019 robust national network that sold and leased over $32 Billion in 2022 offers clients a cross-market platform of expertise and deal opportunities across all asset specialties and representation roles. For the latest news from Lee &amp; Associates South Florida, visit <a href=\"http:\/\/www.lee-associates.com\/\">leesouthflorida.com<\/a>\u00a0or follow us on\u00a0<a href=\"https:\/\/www.facebook.com\/leesouthflorida\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/leesouthflorida\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/leesouthflorida\">Twitter<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.instagram.com\/leesouthflorida\">Instagram<\/a>, our company <a href=\"https:\/\/www.lee-associates.com\/southflorida\/news\/\">local news<\/a>.<\/p>\n<p style=\"text-align: justify\"><strong><u>About Lee &amp; Associates<\/u><\/strong><\/p>\n<p>Lee &amp; Associates is a commercial real estate brokerage sales, leasing and management firm. Established in 1979, Lee &amp; Associates has grown its service platform to include over 75 offices\u00a0in the United States and Canada. Lee &amp; Associates is the largest agent owned commercial real estate brokerage where agents get the greatest return for their efforts and hence are more committed and better enabled to provide superior results for their customers. \u00a0For the latest news from Lee &amp; Associates, visit\u00a0<a href=\"http:\/\/www.lee-associates.com\/\">lee-associates.com<\/a>\u00a0or follow us on\u00a0<a href=\"https:\/\/www.facebook.com\/LeeAssociatesCRE\">Facebook<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/lee-and-associates\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/twitter.com\/LeeAssociatesRE\">Twitter<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.linkbylee.com\/\">Link<\/a>, our company blog.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-9256-3\"  class=\"panel-grid panel-has-style\" ><div class=\"panel-row-style panel-row-style-for-9256-3\" ><div id=\"pgc-9256-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-9256-3-0-0\" class=\"so-panel widget widget_media_image panel-first-child panel-last-child\" data-index=\"6\" ><a href=\"https:\/\/www.lee-associates.com\/southflorida\/services\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"384\" src=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-scaled.jpg\" class=\"image wp-image-5484  attachment-full size-full\" alt=\"Lee &amp; Associates South Florida Commercial Real Estate\" style=\"max-width: 100%; height: auto;\" srcset=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-scaled.jpg 2560w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-300x45.jpg 300w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-1024x154.jpg 1024w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-768x115.jpg 768w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-1536x230.jpg 1536w, https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2020\/01\/Blog-Footer_Services-and-Specialties-1-2048x307.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>MIAMI, Florida\u2014October 24, 2023 \u2014 Lee &amp; Associates South Florida\u00a0bolstered its market-leading team of talented commercial real estate brokers with the arrival of Bert Checa as Principal. Based in Miami, Checa brings 20 years of office leasing experience and more than three million square feet in completed transactions. Prior to joining Lee &amp; Associates, Bert Checa served as a Vice President in Transwestern\u2019s Office Agency Leasing Group for South Florida. He has extensive knowledge of&#8230;<\/p>\n","protected":false},"author":76,"featured_media":9263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1811,107,2],"tags":[1845],"class_list":["post-9256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-medical","category-office","category-press-releases","tag-bert-checa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lee &amp; Associates South Florida Adds Bert Checa as Principal - Lee &amp; Associates South Florida<\/title>\n<meta name=\"description\" content=\"Accomplished commercial real estate broker, Bert Checa, strengthens firm\u2019s team of office leasing specialists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lee-associates.com\/southflorida\/2023\/10\/24\/lee-associates-south-florida-adds-bert-checa-as-principal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee &amp; Associates South Florida Adds Bert Checa as Principal\" \/>\n<meta property=\"og:description\" content=\"Accomplished commercial real estate broker, Bert Checa, strengthens firm\u2019s team of office leasing specialists.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lee-associates.com\/southflorida\/2023\/10\/24\/lee-associates-south-florida-adds-bert-checa-as-principal\/\" \/>\n<meta property=\"og:site_name\" content=\"Lee &amp; Associates South Florida\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T19:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-06T18:48:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lee-associates.com\/southflorida\/wp-content\/uploads\/sites\/62\/2023\/10\/Banner_Bert-Checa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"521\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ssabatier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ssabatier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/southflorida\\\/2023\\\/10\\\/24\\\/lee-associates-south-florida-adds-bert-checa-as-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/southflorida\\\/2023\\\/10\\\/24\\\/lee-associates-south-florida-adds-bert-checa-as-principal\\\/\"},\"author\":{\"name\":\"ssabatier\",\"@id\":\"https:\\\/\\\/www.lee-associates.com\\\/southflorida\\\/#\\\/schema\\\/person\\\/d5447dfddeb31f214f5f2eb84c74068a\"},\"headline\":\"Lee &amp; 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