Our Approach

We launched the property with an initial list price of $2,500,000 to drive engagement and cast as wide a net as possible. From the outset, we targeted every credible buyer profile, including local HNW groups, value-add investors, owner-users, and developers looking for conversion or long-term redevelopment opportunities, recognizing that each group would view the opportunity differently. The campaign was highly proactive  and tailored, ensuring the deal reached groups willing to underwrite complexity and create value through occupancy or repositioning.

This approach generated 17 signed CAs, 10 tours, and ultimately 4 offers over the course of 1 month. After going under contract, the buyer faced financing challenges, and we structured non-refundable extension payments that generated an additional $197,500 of proceeds for our client. We also worked through a structure that allowed the buyer to capture excise tax savings tied to their affordable housing component. We ultimately closed at a price of $2,750,000, 10% above the original list price, while also delivering additional proceeds through the extension structure.