Our Approach

Our strategy was to cast the widest net possible. We targeted every realistic buyer profile, owner-users looking for a marquee headquarters, well-capitalized local and regional investors who understood the value in new construction, and a handful of potential conversion groups. Each group required a different message, so we built tailored outreach for all three paths and pushed the campaign hard from day one.

We launched in February 2025. We had 16 tours and more than 80 signed CAs, which led to 9 offers including 4 groups above $8M (over $200/ SF). We ultimately went under contract with one group, but they walked during due diligence. The remaining groups also didn’t perform.

We re-launched the campaign over the summer. That second push brought in another 7 tours and 2 new offers. The winning group is an owner-user who will occupy part of the building, while leasing out the remaining floors.