Our Approach

We analyzed multiple highest-and-best-use scenarios and broadened the buyer pool to include non-traditional users such as townhome builders, commercial owner-users, and specialty operators. By reframing the offering around the site’s access, zoning flexibility, and long-term area growth—not just proximity to light rail—we created renewed interest in a challenging rate environment. Focused outreach to groups still active in this cycle allowed us to bypass the limited multifamily demand and generate competitive engagement. The ultimate buyer was a day care operator.